What does a stylish logo, reviving graphic designs and social media presence give an artisan bakery – a sweet brand identity!
Blue Bake Studio is an artisan bakery in the sweet capital of Tamil Nadu – Coimbatore. They had just began their operations and were looking for means to communicate their presence amongst the people of the city who were strict devotees of the traditional sweets for which the city is known for.
Padath Infotainment had been approached to develop the brand identity but faced struggeles initially as most of their designs had receieved negative feedback. Though I was working as a Digital Marketing Intern at Padath at the moment, I was asked to submit a design to get a fresher perspective. The logo I submitted was approved on the first go and further graphic design responsibilities were handed over to me.